Top 10 Real Estate Instagram Accounts to Follow in 2020
Starting a real estate Instagram account is one of the first things realtors should do when they start marketing on social media. There are many tips and tricks about optimizing your Instagram account to maximize its impact on your business. Some realtors are already getting the best out of the platform and can be good role models. Go Beyond a trial and error approach to find out what works best for you. You can follow successful realtors and those involved in real estate marketing on Instagram and see what they do and how they do it. Following successful real estate Instagram accounts will help you make the most of the platform.
In this article, we have gathered a list of top real estate agents on Instagram to give you an idea how to run your social media marketing and find some inspiration. Chances are you could be getting more out of Instagram. In fact, 91% of realtors use social media but only 9% promote their listings on it.
For the complete guide on how to start an Instagram page for real estate follow this link:
Using Instagram for Real Estate 2020 — The Ultimate Guide for Realtors
Follow Our List of Top 10 Instagram Accounts for Real Estate
1. Fredrik Eklund
By the time Fredrik moved to New York from Sweden he had a varied international resume and comparatively modest real estate goals. He was thinking of closing 10 deals a year. In 2019 he closed 842 deals. That translates to 2.3 deals a day or a deal every 10 hours. He now has his own real estate company in Scandinavia and has been one of the five stars of the popular show Million Dollar Listing New York since 2017. He has written a book called “ The Sell: The Secrets of Selling Anything to Anyone .”
What Are They Posting?
Fredrik shares about his lifestyle and family. Images of him and his family are found on his account. For every 3 to 4 posts about his life he has a post about listings as well. On the story section of his accounts, he shares how he has made it in real estate through a couple of posts.
What Did They Do Right?
Fredrik does not flood his page with listings posts. He does not try to sell directly. Instead of forcing posts on his audience, he demonstrates his luxurious lifestyle as an agent which shows his audience he is successful. His audience gets to know him as a person as he builds a sense of trust. Occasionally he posts listings to keep his page related to what he does professionally.
2. Chad Carroll
Executive Director of Sales at New York and Miami’s real estate powerhouse Douglas Elliman, Carroll has closed more than $1.5 Billion in sales since 2011, and was named the company’s top broker in Florida in 2012 to 2018.
What Are They Posting?
Chad has incorporated a diverse collection of content in his channel. Apart from the expected listings, he also shares posts about himself and his values to give his audience a chance to get to know him as a person. He also shares posts of success stories and how he has helped clients. He shares his lifestyle, his hobbies and vacations on the story section of his account.
What Did They Do Right?
Chad knows clients need to trust agents and he does his best to build trust by sharing how he has helped his clients, his lifestyle, values, and the properties he is promoting. He does not seem pushy and although he has his contact info in his Bio, he mentions his contact info again under his listings posts.
3. Chelsea Peitz
Chelsea is a National Social Sales Coach for Fidelity National Financial and teaches sales executives and real estate professionals how to turn social activities into business outcomes. She has worked in the Real Estate industry for over 20 years.
What Are They Posting?
Chelsea teaches realtors how to use social media (Instagram in particular) through images and videos and includes descriptive captions which can be very helpful for agents. She also let her audience see behind-the-scenes peeks of her working life and shares world trends on her account to have a more profound relationship with her audience and gain their trust.
What Did They Do Right?
Chelsea teaches what is right to do on social media and does it like a pro. The videos are informative and image posts include detailed explanations guiding realtors in the right direction. She also knows how to demonstrate the human aspect of her personality in addition to her professionalism by posting content about the daily trends and supporting good causes.
4. Ryan Serhant
Ryan Serhant is an American real estate agent, producer and TV personality. He is founder of The Serhant Team and the star of Bravo’s “Million Dollar Listing New York” show. In 2018, Ryan debuted his first best seller book, “ Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine “.
What Are They Posting?
Ryan posts a lot of images with his family. When he is talking business he uses visually eye-catching images of the properties with cute interesting captions revealing a little sense of humor. He also posts images of his lifestyle and his values. In some posts, he mentions inspirational and motivational stories about success.
What Did They Do Right?
Ryan’s Instagram account is a detailed account of his personality. Images are eye-catching and captions are worth the read. He teaches, entertains, and informs his audience. The exact things a realtor should do. You feel like you know Ryan after visiting his Instagram account.
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The Takeaway
Creating a real Instagram account might be challenging but posting content on it is another story. There are many learning opportunities out there including our Instagram Stories guide. But sometimes you need to see what other successful agents are doing on Instagram in order to find inspiration or get video ideas for lead generation.
We offered a handful of carefully curated accounts here but there are hundreds of successful agents out there. You don’t have to post luxury to get attention. You need to be personable. So do your own research and find the ones you relate to most. Learn from them and keep building your Instagram network.
Originally published at https://www.roomvu.com on July 9, 2020.
