How to Rule Real Estate Social Media in 2021: A REALTORS® Guide

Social media is definitely the game changer in real estate in 2021. Read How you can rule across different platforms and stand out.

Social media can seem pretty simple to those who have incorporated it into their marketing strategy. However, subjects that look simple, can be inherently complex. Social media is complicated as it is evolving. It is constantly responding to new developments in the world of business and marketing. Is 2021 the same just as 2020 for social media and real estate? The answer is yes and no. The pandemic has started a new trend that continues to the present. Stay tuned as we are going to discuss how you can rule real estate social media in 2021.

Recent research by The Close revealed that 44% of agents got a new client in 2020 by posting content on social media. In fact, social media was second to referrals for getting new listings last year. So we are not going to discuss whether you need social media or not. It is an integral part of your business. We are way beyond that stage now.

Use High-Quality Visuals

If you use social media, and have not done so yet, make sure you make sharing high-quality images and videos a priority in your marketing. In fact, it is ridiculous to imagine social media without visuals.

High-quality and professional real estate photos, videos, 3D tours, drone shots are all significant visuals that can step up your game and set you apart from the competition. After all, not everyone is practicing modern digital marketing for real estate.

However, keep in mind that you need to create content that your audience wants to see. For example, videos you create and share should answer questions your audience asks and help them overcome challenges and problems. To rule real estate social media in 2021, you definitely need quality content.

We cannot underestimate the importance of visuals, videos in particular. 2021 is the age of fast internet connections where social media platforms rule and those which incorporate videos are favored more by the users. Instagram, Facebook, TikTok, and even the heavily text-based platform, Twitter have all included videos as an integral part of their platform. It is easier than ever to share videos and real estate or not, videos are your best current bet in business.

Play Your Part on Social Media

Many real estate agents and marketers think of social media as a channel to voice their marketing messages where they are the speaker only. They log in, post content, and go on with their life. That is missing a vital aspect of social media; being social. To be social you as the marketer, still need to engage with others’ content.

Spend a few minutes every day scrolling through your social media feed across different platforms. You need to do this not to entertain yourself but to be aware of the market and see what others are saying and doing. By others, we mean your target audience, the competition, etc. Focus on the content found on your news feed and engage. Occasional likes as you are scrolling is not engaging. Interact with others’ content like you mean it and it matters to you. Leave comments voicing your ideas and questions. Start conversations. Be social.

Establish Your Brand’s Voice

Your brand’s voice refers to the personality and emotion infused into your communications. The content you share on social media is a part of your brand’s communications. The way you talk to your audience may vary a lot if you have not defined a voice for your brand. Therefore, different pieces of content will sound and look different without sounding cohesive in tone. Consequently, you will end up with a random assortment of voices and tones in the content you produce which doesn’t offer a consistent picture of your brand.

A brand’s voice matters since it makes them easily identified across different channels and through different forms of media. Furthermore, presenting a single and unified voice for your brand goes a long way to make an authoritative source in real estate which keeps everything professional, even in the way content and information are created and shared.

Be Human, Not a Like-Robot

True engagement and contribution to the social aspect of social media mean being meaningful and helpful. Don’t just like content and leave random comments like “Nice!”. Express yourself clearly and try to encourage your audience and connections. Take social media interactions seriously and believe in them as an integral part of your business.

Beware of Algorithms

What you interact with on social media affects what you see. Social media platforms are designed to show you content that you like. To pull this off, the content you like and interact with is analyzed and similar content is delivered to you. Make sure you like content that you like and would like to see more. Comment on the content that interests you. Help social media connect you better to others.

This is a summary of the full article published on roomvu Academy blog. To read the full story please follow this link: How to Rule Real Estate Social Media in 2021