Facebook Live Ideas for Real Estate

How to use live videos on Facebook to generate leads

Real estate marketing depends on images and videos. Now thanks to the broadband network technologies, sharing and watching videos on the internet has become easier than ever. That’s why Facebook Live ideas for real estate has become a popular trend.

According to Hubspot 72% of customers would rather learn about a product or service by video. This is why realtors should include more videos in their marketing efforts. There are many social media platforms that offer videos but in order to make the best of your efforts, it is better to focus on the current king of them: Facebook.

Facebook Live was released in April of 2016 and has been getting a lot of attention. Social media, in general, is still a pretty untapped market for real estate agents. Some do not believe in social media marketing and some are just not using it to its full potential.

In this article, we will cover Facebook Live for real estate and how realtors can use it to market their services and generate leads.

What is Facebook Live?

Facebook Live is a video streaming service that allows its users to broadcast live videos and lets the audience to engage in real-time. As soon as a user starts a live video their friends can view it on their news feed. After the live video is finished it is still accessible on friends’ news feed. However, the chances of the live video showing up in others’ feed are much higher while the live video is still in progress. Facebook live videos generate 3 times more engagement than non-live videos and 5 times more than photos.

You can have Facebook Live videos for real estate from three various sources:

• Streaming Software
• Cameras
• Paired Encoders

Why Real Estate Agents Should Use Facebook Live?

The purpose of using social media for business is mainly to share valuable and compelling content to increase engagement. The more people you reach the better. The content you produce will introduce you as someone who knows what they are doing in real estate.

Facebook now gives Facebook Live videos preferential treatment. They are promoted well within the platform and reach a bigger audience when compared to other types of content you may share. Therefore, if you want to make it on Facebook, you need to include live videos in your Facebook Marketing plans.

Also, Live videos are exceptionally important as they allow live user interaction/engagement. User engagement has a direct impact on how many people you reach. It goes without saying that the more people you reach, the more leads you get.

Another benefit of Facebook Live videos and live videos, in general, is that they allow a direct connection with the audience. Your audience won’t get a better chance to talk to you in person before they decide to do business with you. When using Facebook Live for real estate, your audience can ask questions and make comments. This allows people to get a sense of whether or not they can do business with you.

Facebook Live Ideas for Real Estate

When it comes to Facebook Live for real estate the first thing that comes to mind for most real estate agents is a virtual open house. Although that is one of the best ideas for Facebook live, there are many other options where Live videos can benefit real estate agents. We have gathered a list of ideas that can be used by real estate agents to host a Facebook Live videos:

Market Updates

Market updates are quite popular among people interested in real estate. Even those who are not planning to buy or sell a house in the near future may want to know what the market is doing. There are a lot of ways to report a market update. They can be presented in text format though we do not recommend this. They can also be described in the form of infographics. Ideally, they would be presented as videos. This is one of the best and most informative ways to do so:

However, in order to make the market update more interactive and allow the audience to comment and ask their questions, a Facebook Live broadcast is particularly useful. As you are reporting the market update, your audience can ask questions and if needed you can answer them right on the spot. This will help improve your relationship with your audience and build trust.

In the market update, you can talk about the general news and updates in the real estate market. You can then go on to the details regarding sales and prices. The real estate market is very local and unless you are a well-known realtor nation-wide, it is better to focus on your farming area. The information you offer for the market update should be about a single neighborhood or town; in your case, your farming area.

Neighborhood Tours

For those who are not familiar with the neighborhood thinking of moving to your farming area, you can host Facebook Live videos for real estate with a neighborhood focus. You can walk around town (showing the audience around). Then you can review various places like; shopping centers, recreational businesses, schools and universities, restaurants, etc.

Many people are not aware of it, but they choose the neighborhood before they choose the property. In fact, for many, the neighborhood is more important than the property. Most will agree to live in a less than perfect home in a great neighborhood. Few would prefer it the other way around.

By highlighting the positive aspects of your farming area, you can get your audience to think about moving to it. Furthermore, there are few agents who host such live videos on Facebook. The ones who do, are known to be neighborhood experts.

Interviews With Local Businesses

Apart from general tours of the neighborhood, another option for introducing the town to your audience interviewing local businesses live on Facebook. Ask around and see if you can get some of the local businesses to have a live interview with you. Do not be pushy though. Once you have some businesses approval you can also think of scenarios where you can show what’s going on behind the scenes (more on this later).

The ultimate goal is to let the audience get to know the neighborhood as much as possible. The more they know the place, the more likely they are to think of buying a house there. Another goal is to show yourself as someone who knows the area like the back of their hand. This builds trust and you need trust to get leads and close deals.

Life Moments

If you look at the way the big names in real estate (like Ryan Serhant) promote their brand you realize a large part of the content they share is about their lifestyle and even their personal life. There is a good reason for this. Real estate depends heavily on trust. Clients need to know the real estate agents as a person and connect with them. Sharing your life moments helps the audience get to know you.

Therefore, real estate agents can use Facebook Live videos for real estate to give the audience a sneak peek of their life. The usual daily life of a realtor who, like them, has meetings with friends and family and participates in activities.

Interview the Experts

Social media is the television of the new era. Right now, YouTube is TV for many people. But social media channels play the programs about topics you like. It’s personalized. There are many types of interviews you can benefit from. There are many people involved in buying and selling homes. Photographers, agents, home stagers, home inspectors, lenders, etc.

If you know knowledgeable people who can share valuable information with your audience, why not invite them to sit down for a Facebook Live interview? You can help your audience by sharing information regarding the buying and selling homes, and they can contribute to the discussion by providing information about their line of work.

Such an idea is quite new, and few people have done it before. The real estate market can definitely benefit from such interviews. The more you teach your audience, the more they learn, the more they will believe in you, and eventually the more they will trust you. Once their trust is gained, so is their business.

Real Estate Tips

In order to show off your knowledge, experience, and skills in real estate, you need to show them to your audience. What better way to do so than by hosting a Facebook Live video for real estate. During the video, you can share educational tips that help your audience with buying and selling their properties. You can use topics like:

• How to prepare a home for an open house
• The hidden costs of buying and selling a home
• The overall process of buying or selling a home

Sneak Peeks

Among all the properties you get to offer, there are some who are special and get a lot of attention. You can take advantage of this and promote them before they are even available. There are many ways to do so like “Coming Soon” posts. But the way that really gets attention is a Facebook Live sneak peek video. Remember to ask your seller if they are okay with this first. Then you can allow your audience the first glimpse of that great listing. This will create much more engagement than the typical coming soon Facebook post.

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