7 Open House Feedback Questions Agents Need To Ask For An Open House — Roomvu Academy

One of the most important things at an open house to provide agents with useful insights is getting feedback from visitors. Yes, we know that getting quality feedback can be a challenge, but the information agents get from feedback is definitely worth the trouble. Provided that real estate agents have decent open house feedback questions, the process can yield remarkable results. It is hard to imagine that there are people who are happy to answer surveys and questions unless there is some sort of incentive. In many cases, the answers visitors provide may be too short or insignificant to really mean something. But yet again the questions you include in your open house questionnaire can turn things around.

Why Real Estate Agent Should Get Feedback for Their Open House

Asking questions during or after the open house will allow agents to get into the mind of home buyers. Even if the visitors are not very serious about buying a home they still can share their perceptions. This gives you an idea if the price for the listings makes sense and if the house will sell fast. An open house questionnaire will allow you to get some honest ideas about the listing. There are many different open house feedback questions agents can use on their open house questionnaire including Yes/No questions and open-ended questions.

7 Open House Feedback Questions Every Agent Should Ask

Here we have collected a series of open house feedback questions agents can ask. However, remember that if you include too many questions, chances are visitors will not bother to answer all or some of the questions. Go through the list and pick the ones you think will best fit the open house you are hosting.

What Are Your First Impressions of The Property

This tends to be a rather general question which most people will answer by using general adjectives like great, good, etc. but the answers you get will help you a lot about total feelings your visitors have. Although you might want to get more detailed and get more detailed answers, it is advisable that you start the questions with a broad and general one.

What Did You Like Most About The Property?

This question aims at getting the visitors to tell you the features they liked so that you can pay more attention to those details. If the visitors mention the kitchen or the windows, consider including more photos of the mentioned features for your listing online. Such comments are invaluable assets that can help you see through the eyes of homebuyers and show them what they like to see. The ultimate goal here is to find those features that are repeatedly mentioned by homebuyers.

Even if the visitors did not like the property there must be something that they liked about the house. Visitors may not want to buy the house, but that doesn’t mean they hated everything about it. Once you get a list of the features homebuyers have mentioned as their favorite, then you can update photos, videos, and other material you use to market the property.

What Did You Like Least About The Property?

Sometimes there are things that you overlook, but your visitors do not. Your visitors may comment on trivial and seemingly unimportant issues, but if you are getting more of these negative comments it is time to reconsider the property and make the necessary changes in your marketing strategy. For example, if homebuyers are complaining about the number of bedrooms you can change your marketing strategy and promote the home as suitable for couples without children.

Sometimes negative feedback shows you that there are things to be fixed around the property. Most of the time these issues are small and can be fixed without having to spend a lot of money. If visitors are complaining about a smell in the house and you get it again from others, then you realize that there is a smell that’s bothering people even if it is not strong and you didn’t notice it.

On the other hand, they might not like some features of the house that you cannot change. Like the neighborhood and the location of the house. Although these comments will not help you with the current listing, they will give you more insight into your audience and their preferences. Whatever you got out of these questions can be valuable in a sense.

How Does This Property Compare To Other You Have Seen?

As a real estate agent, you need to always be aware of the competition and also the other options your target audience has available. It will also give a better idea about the price set for the listing. This question also allows you to find out what buyers are looking for in a property. You will get an idea of the other properties in the area which helps in how you promote your property.

Do You See Yourself Living In This Home?

This question looks like a yes/no question but there is more to its obvious purpose. Once you ask this question you get the visitor to imagine themselves in the house and you work on the emotional aspect of the homebuying process. After all, buying a home is not just about cost and features. There are emotional aspects that play an important role in the outcome of the process.

The next important thing about this question is that if the visitors answer YES to the question, you can conclude that they like the neighborhood, the property, the price, staging, etc. This is a good sign that you have got yourself a qualified lead that needs to be nurtured.

However, if the homebuyer answers no to the questions you can conclude that there is something wrong about the listing inside. Since they have already visited the property, it is safe to say that they like the neighborhood. There must be something about the property itself or the price or some other major features of the house that has made them hit you with a straight no answer.

What Do You Think of The Price?

We know that as an agent you know the market and the right price for the property. But the problem is sometimes sellers set unrealistic prices for their properties. This is where feedback from homebuyers will determine if the price the home seller is asking is too high or not. Or, on the other hand, if the house is below the market value or not.

If people think the price is too high maybe it really is. But if you really think the price is fair, then homebuyers are having a hard time finding the value in the property. Therefore, you need to make changes in the way you are promoting the property and its valuable features.

The answer you get for this question also helps with determining other aspects of the listing. For example, if most people think the price for the listing is fair but the house won’t sell, then the price is not the problem and you should be looking elsewhere. Looking towards the home’s least favorite features.

What Could Be Done To Make You Buy This House Now?

It does not matter how many questions you have on your list to ask from visitors to your open house, this question has to be the last one. This question pushes potential homebuyers and gets them closer to buying the house. The purpose of this question to identify any deal-breakers that might keep the homebuyers from buying the house. When you ask this question most people will talk about a lower price but there should be other requests and you might agree to some of them.

Other than identifying the possible deal-breakers, this question allows you to determine if the visitors are serious about buying the house or not. And who you should spend more time nurturing. If the homebuyers mentioned problems too big to be solved, then you need to spend your time and energy somewhere else.

This is a summary of the full article published on roomvu Academy blog. To read the full story please follow the link below.

Originally published at https://www.roomvu.com on October 13, 2020.

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The Future of Real Estate Marketing

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