Build Authenticity and Establish Trust by Sharing your Expertise with Real Estate Videos
Realtors are making videos, lots of videos, so many videos that sometimes they run out of ideas. Why are they making so many? These days, if you are a realtor, having video content is a must. It is a different world, and current trends coupled with events like the Covid-19 pandemic do not allow us to live the way we did before. Having a long list of real estate video ideas you can refer back to when creating content is a great advantage.
Time is money. Modern life requires us to take every single chance to save time and cut down on spending. No need to go to the local market to buy groceries when you could shop online. In real estate, when you have the chance to browse homes online why bother wasting time with an in-person showing? You can keep the actual visit for your short-list.
There is practically no end to the list of real estate video ideas. Creative minds create worthwhile content and here we have collected a comprehensive list of real estate video ideas you can adapt to create videos and prosper in the digital world.
Why Use Videos?
A study has revealed that real estate listings that offer a video get 403% more inquiries and a report by Cisco revealed that by 2021, 80% of the internet traffic will be used for videos. Humans find it easier to watch something than try and read it. It is not surprising we prefer images and videos to text.
Apart from that, nowadays almost all the realtors are using videos and if you are not, you will be left behind. Using videos is a must, but now you need to level up your game and stand out by expanding your real estate video ideas.
What Videos To Make
Your own creativity will be your most powerful asset for making a real estate video. While thinking of real estate video ideas always have this in your mind: if you were your audience, what kind of videos would you need? What kind of videos would be most valuable? So whatever video idea you go for, make it worth it.
All that being said, here’s a list of real estate video marketing ideas to generate leads in 2020:
1. Market Update
As a realtor, you should be doing Market Update videos. People expect such content. The market is your business and convincing people to do business with you in real estate is your marketing goal. A Market update is one of the things people think about when they think about real estate. It also offers valuable information to those who may not be planning to buy or sell a home. They will remember you as someone who knows their stuff. Once the opportunity presents itself you will be the person they think of to help them buy or sell their home.
Make sure the videos you make provide accurate facts presented in a professional and visually clean way. Grabbing a pen and writing on a whiteboard might have been something a while ago, but we live in the age of technology, and those old-school methods might not leave the best of impression.
Roomvu is ready to do the job for you by providing you with branded market update videos that can be shared easily.
2. Neighborhoods Video
Many realtors consider the property to be the only significant factor and other factors as “perks” or bonuses some properties might have. But a factor like neighborhood is as important as the property itself for homebuyers. Do not ignore the fact that people first choose the neighborhood.
We at Roomvu provide realtors with detailed videos presenting different neighborhoods. These videos provide valuable and include information on topics like location, amenities, schools and other features home buyers might be interested in. realtors can have their own branded neighborhood video guide which is easily shareable to their audience.
Bringing something new to the table is always a game-changer in business, providing your audience with neighborhood videos will set you apart. This is a promising investment. Look like the pro you are!
Roomvu: Sign up and share branded neighborhood videos with a click of a button.
3. Home Renovation
People usually renovate their houses right before selling or right after buying. Either way, home renovation is closely related to buying or selling a home and should be part of the videos you produce and share. Home renovations have a direct impact on home selling prices.
4. Best Time To Sell
There are times when prices rise and owners start selling their properties. Most owners are not aware of the best times to sell and some may even make mistakes and sell their homes when prices are quite low. By sharing your knowledge of the market through videos explaining the best times to sell properties you help your audience avoid losing money and introduce yourself as someone who would help them make a profit.
5. Home Maintenance
Ready to make your clients happy about the home they have bought? Sharing home maintenance videos is a great way to attract new audiences to your website/social media channel or keep the existing audience. Remember that you won’t just be promoting yourself. You will be producing valuable content that is related to what you do.
6. Home Buying Process
Most people have no idea about the steps to buying a house. Some people underestimate the process, getting shocked once they are in the middle of it. Others overestimate it and this stops them from stepping up and going for a new home. Videos describing the process will show you as a supportive agent and at the same time get your audience familiar with the process. Watch this video from Tina Israelson:
The more on-screen information, the better. Such videos tend to be overloaded with too much information and it might be hard for the audience to keep up. Try to show the main points as text on video as you are talking. The purpose of the video here is to educate your audience. Watch this video from Graham Stephan:
Also, it is a good idea to keep a friendly tone on the videos to show your audience you care for them and their problems. The more you work at creating a personal relationship, the more your audience will trust you. Go ahead and win them over. Watch this video from Two Cents:
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