12 Must-have Marketing Materials for Realtors — Roomvu Academy

6 min readAug 19, 2020

Marketing your real estate business doesn’t have to involve hiring a marketing professional. Given the right marketing materials, agents can manage without having to rely on professional services. Marketing materials for realtors can enhance awareness around your brand and get you leads. Building an arsenal of such materials takes time and involves trial and error. To assist, we have organized a list of marketing materials for realtors to focus your time and energy.

Website

There are a lot of tools to market your brand and services in real estate. Numerous options of marketing materials for realtors are at your disposal. And some you can take or leave. But your website is your online office and shouldn’t be overlooked. Without one, people will have to search you out on other spaces online (such as social media) to contact you. Why deprive yourself of a professional avenue for people to reach you?

The reason why you should focus on websites as your central marketing material for realtors is professionalism and the fact that the popularity of social media platforms is subject to ebbs and flows. Some get popular quickly and only to be overtaken just as quickly. Building your core stance as a realtor on social media is risky as you have less control. Your website, on the other hand, is all yours.

An ideal website for realtors includes many features like search options, landing pages, videos, listings, etc. It should be well designed so that it is simple enough not to confuse visitors, and it should direct them through your sales funnel. The visual appearance of the website, technical aspects like loading speed, etc. are also things to consider while building one. A website on a free domain may not be a good idea as it can look unprofessional.

The Agent Profile

Designing a professional website from scratch is hard work. It takes time to learn and be confident with website design, and it can be an expensive undertaking to hire outside help. To make things easier and less costly, roomvu is proud to introduce an Agent Profile. This is a distinctively designed web page, including the essential and recommended features real estate agents need.

Why waste money on designing a website from scratch when you can have one with ease and for a reasonable price? Signing up is free. Create your account today.

Direct Mail

Some business people might consider direct mail ineffective and outdated. This is understandable due to the prevalence of spam and the resulting wariness of consumers. However, according to a recent study, 79% of consumers think that reading email is more convenient than going to a site online. Why? Because assuming emails are received upon the recipients’ request, they provide curated and easy to understand information. Therefore emails make one of the best marketing materials for realtors.

Direct mail is a great tool to target potential and existing leads and market to them. The great thing about real estate is that your target niche is local and making marketing easier to tailor. Delivering valuable information in a tangible way that makes sense to the needs of the target audience is a great way to generate leads.

If you want to increase the effectiveness of your direct mail campaign, including videos does wonders. Watching videos is more convenient than reading, and people engage faster with visual mediums. Your audience is more likely to watch a video than read the details of a campaign.

With Roomvu’s agent profile, sending emails to your contact list is easier than ever. All you need to do is just upload your contact list, choose one of the videos Roomvu has made for you with your brand, customize the template, and you’re done!

Business Cards

A small piece of paper can make a great first impression. Avoid the generic corporate business card. Opt for something that represents your brand! Color, font, the texture of paper, size, and shape, all speak volumes about your business, and how much you value it. The design should complement the service of your offer. Get creative, and invest in a design team if you’re able. The important thing is to customize your business cards.

Online Ads That Convert

We have talked extensively about how online ads can be customized. Running an online campaign that is tailored to the needs of your target audience is vital for conversions. As a real estate agent, you need to take full advantage of social media platforms and advertise. Designing a custom landing page that gives valuable information and a strategic call to action will bring you qualified leads you can nurture over time.

Real Estate Signage

A real estate sign is not just a board to tell people that a property is up for sale nearby. It’s a pretty effective way of enhancing awareness of your brand in the area.

All the positives brought around by real estate signs should not be taken for granted, though. A bad sign will still let the audience know about your offer but will not leave the best impression.

Make sure that you are invested in good quality and catchy signage. Signs should be neat in terms of design and deliver a clear message about your brand.

Types of Signs to Consider:

Hanging signs
Standees
Directional Signs
Signs with metal frames
Open house signs
Open house directional signs
Brochure boxes
Name riders

Brochures

Digital marketing is given so much focus that some might think print marketing is just a waste of money. But brochures can be both informational and educational. Moreover, they are tangible. A well-made brochure can leave a more lasting impression.

Due to their versatility in terms of size, they can be as expansive or minimalist as required.

Takeaway

Marketing materials for realtors are essential assets. It does not matter how great of a realtor you are. Without marketing your services to your target audience, you will not be achieving the optimum gains for your efforts. Employing the right marketing materials makes sure your efforts are not in vain, and you will be able to present your brand well, increase awareness around it, generate quality leads and eventually turn those leads into deals.

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Originally published at https://www.roomvu.com on August 19, 2020.